February 2012
22 posts
The Power of Introverts: A Manifesto for Quiet...
(…)
In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who’s comfortable “putting himself out there.” Our schools, workplaces, and religious institutions are designed for extroverts.
(…)
Many introverts feel there’s something wrong with them, and try to pass...
January 2012
10 posts
The Rise of the New Groupthink
“Studies show that open-plan offices make workers hostile, insecure and distracted. They’re also more likely to suffer from high blood pressure, stress, the flu and exhaustion. And people whose work is interrupted make 50 percent more mistakes and take twice as long to finish it.” “Conversely, brainstorming sessions are one of the worst possible ways to stimulate creativity. The...
Are you being innovative?
“some of the most innovative things are not new ideas, they’re just better processes. You create a better process by looking at what’s out there, figuring out what’s right and what’s wrong with it, and coming up with something new. The “idea” portion isn’t the most important thing; it’s about how you portray it.”
daqui.
December 2011
20 posts
iFound - Marcelo Tripoli: Todo gestor de marketing... →
marcelotripoli:
Parabéns para a Lilian Cunha por ter sintetizado de forma muito interessante a profunda mudança na fórmula usada para se fazer comunicação de sucesso.
Reproduzo abaixo a matéria do Estado de São Paulo de 12/12/11
Propaganda que muda a estratégia do negócio
Agências de publicidade e executivos…
Why Geolocation App Users Matter to Marketers
(…) the study says that while the adoption of geolocation apps has been slow, the category’s early adopters are influential and young. Not only are they twice as likely as the average U.S. adult online to share product information, but they are also more likely to share promotional coupons, discount codes, or the results of a game they’ve played. They are also more likely to be what...
“People are taking the piss out of you everyday. They butt into your life, take a...”
– Banksy (via cachimbo)
“The Internet isn’t really a technology. It’s a belief system, a philosophy about...”
– MIT Media Lab director Joichi Ito on innovating by the seat of our pants. Related, the untold story of how MIT Media Lab became a mecca for innovation. (via cachimbo)
