Why Geolocation App Users Matter to Marketers
(…) the study says that while the adoption of geolocation apps has been slow, the category’s early adopters are influential and young. Not only are they twice as likely as the average U.S. adult online to share product information, but they are also more likely to share promotional coupons, discount codes, or the results of a game they’ve played. They are also more likely to be what Forrester calls mobile “superconnecteds,” “conversationalists,” and “critics.” (…)
Via Adweek
